What's one strategy or tactic you think is underrated in our industry? How likely are you to recommend our product/service to a friend? What comes to mind when you think of name of institution? Instead, frame them in a way that allows anyone to voice anything at all that they're feeling. Define the purpose and main topics of the interview/focus group: Be able to explain in your own words (not reading the introduction of the protocol) what the purpose of the interview/focus group is and what the main topics are that you will be asking about. What do you like about this product that you may not find in a similar one? 5 Examples of When to Use Focus Groups in Marketing, 4 Key Types of Focus Group Questions: 25+ Examples & Samples, 17 Examples of Effective Market Research Focus Group Questions, Examples of Ineffective Focus Group Questions, Tips for Writing Great Focus Group Questions, 1. News outlets? You don’t want to discover that this is the case in the live focus group setting, so assemble a few individuals beforehand and trial the queries with them. Blogs/long-form posts? What thoughts, feelings, and associations come to mind first when you think about X? When and how did you first come across our brand/product/service? This... 2. b. o Groups should not contain wide age ranges; focus each session to a 2-3 year age span. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. What shampoo do you buy? Be sure to allow each group member who has something to say to speak up before moving on to the next question. We're committed to your privacy. Think of your experiences with name of institution. How would you describe someone who you think would use this product/service? Go through your script and delete any question that doesn’t entirely deserve to be there, that’s not likely to generate new information or that can be answered through other means. What commercial brand communities in social media do you belong to? - Can you say anything else about that? Your research goals will help inform how much money and time you can realistically spend on focus group researcher. What can you ask beyond "What do you think of our product?" 1. Featured Resource: Market Research Focus Group Template. You never know what might be revealed if you give participants time to chat openly at the end. Ask: "Why do I want to conduct a focus group?" How often do you/would you use this type of product? What are two things that would prevent you from downloading an app? Additionally, because focus groups are structured and directed, but also expressive, they can yield a lot of information in a relatively short time. What will you do to unwind over the weekend? As the name suggests, this type of focus group question is used to dive deep into the research topic and elicit detailed responses from participants that offer insight into their needs, wants, and concerns. Much of the success of group interviewing can be attributed to the development of this open environment. Choose an unbiased moderator with some knowledge on the subject, 3. Why did you decide to join our focus group today? Focus Groups and Interview Questions The prompts are included to assist the facilitator in probing for understanding. usually 10-12 questions (each question approx. hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '560aa80b-9e0b-4615-851c-f23e4f49b62f', {}); Originally published Nov 12, 2020 2:19:00 PM, updated November 13 2020. Focus groups are a traditional market research technique. Building an Evidence Base for Nonprobability Sample Sizes. Cover all the different types of focus group questions, 3.Keep wording conversational and use the language of the participants, 4. Don’t confuse group members with lengthy questions that have multiple parts or that could be interpreted in various ways. These questions must incite conversation and, ultimately, give you the validation you’re looking for. The difference for the focus group interview protocol is that, while qualitative researchers will often create a list of questions and continue moving down the line, focus group interviews utilize what are known as prompts. Where would you buy this product/service? If you're looking to do a complementary research-based analysis of your competitors, download our Market Research Kit to gain access to a S.W.O.T. Consumers/Survivors 1. Who in your community serves you well? Companies just like yours are trying to rank on the first page of search engines like Google, Bing and Yahoo. In your opinion, what are three problems – if you believe any exist – with our service? When you’re looking to launch a new product The focus here is on your company -- not the larger industry landscape or your competitors. Please specify your level of education: 5. During the initial brainstorm, make sure you develop questions that fall into each of the categories described above. Who’s had a different experience from [Name]? If you could change one thing about the packaging of our products, what would it be? And there you have it! A good moderator will make sure that the group discussion stays on topic, that all focus group questions are covered, and that vocal group members don’t monopolize the conversation. You could also create a vignette that participants can discuss, like this example supplied by Salmons: A customer who uses a desktop at work was looking for a new laptop to use at home. where the … However, it's important you keep the group focused on the specific question you've asked. Dr. Beverly Peters has written recently about qualitative interviewing and conducting and using focus groups. Do you or any of your family members work in any of the following sectors? However, hearing from the other participants will spark reflection on various aspects of your product or service. b. Select your age range: 3. Don’t focus so heavily on generating exploration questions that you neglect to prepare introductory and exit queries or fail to consider the precise wording of potential follow-up questions. Focus group questions. 3. During the Know... 3. Recheck your goals. For instance, you could ask them to complete a sentence or sort descriptive words into piles. Marketing automation software. Are there any other points you’d like to make about this subject? Would you be the one deciding to purchase this product/service? Questions can be both, open-ended questions and close-ended questions. As a result, focus groups are used by both small businesses and major brands like Disney, Twitter, and Starbucks to improve their products and increase market share. (A professionally managed focus group research can cost around $6,000 or more, depending on project requirements.). Can you give an example of when and how you last used X? While it’s best to follow a discussion guide, if valuable new topics and ideas arise, facilitators should be able to adapt the script somewhat to allow for exploration of these unanticipated areas. In a focus group, a group of about 10 people meet with a moderator in a guided discussion based on a set of research questions. Free and premium plans, Customer service software. As you can see in the graph below, it’s safest to conduct between three and six sessions if you want to be confident you’ve identified the vast majority of relevant themes. Follow-Up Questions. What do you think about the process of booking a table at a restaurant? Field Methods, 29(1). Tell me about one time when you called the customer service number about a delivery problem? Often there are several follow-up questions to one main question. Recognize that it can be daunting for anyone (especially people with whom you've built relationships) to share negative feedback, so thank them for their candor. Why questions tend to imply a rational answer. Incentives 7. Inclusive workplaces recognise and value individual differences. Examples Instead, use the opportunity to ask follow-up questions about exactly what the participants don't like about a specific product or brand. Focus groups help you get different information than you can get from a simple customer survey because of the dynamic interaction that occurs when people discuss things. Special early adopters pricing, normally $99 a month, How Many Focus Groups Are Enough? These questions are usually open-ended questions aimed at setting the tone for the focus group. Free and premium plans, Content management system software. Props/ Discussion Activities 5. 2. (Example: "What words come to mind when you think of food delivery?"). Keep the following advice in mind to ensure that you develop questions that yield qualitative data that’s of maximum value to you. Questions to recruit participants. Participants should be able to decide how much they want to share with the group -- don't force anyone to share something they may not feel comfortable sharing. A prompt can be a statement or question that you throw out to your focus group participants, and then just take a step back. As mentioned earlier, for focus group success, effective questions must be developed beforehand. The follow-up question inquires about the answer to the main question. Effective Focus Group Questions Focus Groups are primarily utilized to generate qualitative research. What ultimately pushed you to purchase this product/service? These eleven questions are intended to help you understand the demand for a new product or service. Competition on the web is fierce. 5. Who are the people in our industry who you look to as experts? These questions will uncover buying habits for a product like the one you're envisioning and whether there's true product-market fit. What is/was your first reaction to the product? What three factors do you consider when purchasing a new appliance? Use open-ended constructions primarily, 6. Focus group questions (preliminary version; please note that additional questions maybe asked during the focus group/interview session): 1. If the latter happens, it can tarnish the data, so encourage timid participants to talk by explicitly asking for their opinions and requesting clarification and elaboration when necessary. However, it's easier said than done. Why didn't you go with one of our competitors? Open-ended questions can be daunting at first. Organization 1,000+ employees = 6+ focus groups; Each focus group should comprise 6 to 10 people to allow for smooth conversation flow. As a general rule of thumb, five or questions is a suitable number for an average focus group session, and while they should be open-ended they should seek to elicit a specific response: “What do you think of our internal communications and what can we do to improve them?” On the other hand, if you’re launching a new product for a major brand, it might be worth the extra money to hire a firm to manage the process for you. Be careful of introducing bias into the group by phrasing queries in suggestive ways. 2. Building an Evidence Base for Nonprobability Sample Sizes. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. Post-Session. If so, how often? Can you complete the following sentence: When I cook dinner at night, I usually start by_____. These questions should be structured to draw out as much information from members as possible. For a free template for notetaking during focus groups, a guide on conducting market research, and several other templates, download our Market Research Kit. It’s often necessary to arrange more than one focus group discussion to ensure that the information gathered is, in fact, representative of the opinions and perceptions of a broader population. Start with the end goal and work backwards, 2. How would you pronounce this? Appropriate question: What did you think of the program? Naturally, though, eliciting quality responses from group members is contingent on asking quality questions. Historically this was heavily slanted towards generating a focus group discussion aimed at gaining insight into products and services. You might be looking to develop a content strategy for your brand, branch out into a new content medium, or simply generate new content ideas. How would you ideally like to buy this product? Disability organization? (Specify the dollar value of your product/service when asking this question. Podcasts? To ensure this is the case, establish clear criteria for inclusion and screen all potential members against these requirements. What words or feelings come to mind when you think about our company? If questions are too technical or intellectual, participants won’t relax into the exchange. Usually, it’s best to start general and ask progressively more specific questions as the session goes on. I am sure this is a busy time for everyone. You want the question to be a jumping off point for the group. Unless central to the research objective, avoid questions about sensitive or contentious matters, 10. What is the social media platform (Facebook, Instagram etc.) What's a Competitive Analysis & How Do You Conduct One? Focus groups yield the kind of rich, layered feedback you’d be hard-pressed to obtain through quantitative research methods, and they’re also ideal if you want to observe how opinions are formed and expressed in a collective context. 3 or more Focus Groups for the topic 6. Is there anything else you would like to add about why you do or don’t use mouthwash. Avoid defending your product or service or setting any limitations on these questions. For towards certain products, services, or concepts. Leading questions, like “Did that make you feel like X”, create the impression that a certain response is more desirable than others. How much would you be willing to pay for a product like this? These questions are intended to spark discussion about the brands in your industry that are top-of-mind for consumers. Can you tell me about the last radio commercial that really stuck in your mind? - What do you think it is about X that makes you feel that way? Be sure to ask introductory questions that will steer and drive the discussion in the way you want it to go. Total Addressable Market (TAM): What It Is & How You Can Calculate It, 7 Online Marketing Metrics to Beat Competition Online. Do you agree or disagree with [name]'s statement, and why? What words come to mind when you hear this name? Where do you usually shop for household cleaning products? While focus groups can be an invaluable form of qualitative research, their success is entirely contingent on how well you run them and how effective the questions are at uncovering the insights you’re hoping to find. However, the techniques produce different kinds of information. What words come to mind when you think of [insert a word that symbolizes the main value prop of your product/service here - for example, 'efficiency,' 'speed,' 'health']? Which of these steps do you take when you are purchasing electronics online: 1) read professional tests and ratings reviews, 2) read users’ comments, or 3) look at the device at a retail store? A meal and refreshments should also be provided. A better version: What do you like and what do you dislike about the fragrance of our skincare range? c. Other? Select and recruit group members who represent your target audience, 8. Please use the guide below during the focus group. But if you’re a focus group beginner, you may have some questions about how to run a focus group. These focus group questions are employed after a primary exploratory question has been answered in order to dig deeper, collect more information about an interesting assertion, clarify anything that’s unclear, or invite other participants to comment on a point that’s been made. Most focus group moderators ask no more than eight to 12 questions. Group members might find it difficult to find the words to express their thoughts in response to standard “why” or “how” questions. Observers 7. Know What Information Is Already Available. Don't worry if the conversation seems to stray far from your brand, as the insights that people end up sharing will likely reveal what's significant to them in their life and work. What is one recent trend you've noticed in our industry? This all helps to improve attendance and motivation. Kindly select your employment type: 4. If any of the inclusions in your script are confusing, ambiguous or redundant, you should find this out in the pilot run. Questions for Building Trust Among Focus Group … Here is an example of a typical introduction: Here are a few questions you might ask to build trust: hbspt.cta._relativeUrls=true;hbspt.cta.load(53, '6ba52ce7-bb69-4b63-965b-4ea21ba905da', {}); The most helpful insights that come out of focus groups are often the most specific points. Note: X could be a product or brand name, a service, an action, or a subject area. How did you feel afterwards? For a focus group of 6 to 10 this means inviting between 9 and 15 participants for each session. General employee focus group questions will most likely make employees give general responses. If you do have to touch on sensitive topics, word questions carefully so that group members feel like they can share as much or as little as they’re comfortable with, and without judgment. analysis template. Consider conducting more than one focus group, What is Qualitative Research: Your Guide to Methods, Questions, Analysis & More, Can be costly and time-consuming to arrange and conduct, Provide the opportunity to explore topics in-depth and request elaboration and clarification, Participants may not feel comfortable enough to share opinions as not anonymous, Provide insight into the motivations behind actions and decisions, Moderators can unintentionally introduce bias, A rare chance to get inside consumers’ minds and view how they respond to one another, Quality of data can easily be undermined by poorly worded, leading, or ambiguous questions, Structure often uncovers new, unexpected insights, Loud, opinionated participants can skew the results. Simply copy-and-paste the questions you like below into the notetaking template for a ready-to-go, printable document you can bring to the session. Inappropriate question: Did you like the program? On each branch, I ask t… Do you like the fragrance of our skincare range? When you want to test a prototype. What’s the one thing our product doesn’t do that you wish it did? What is a focus group discussion? Neutral. To build off of qualitative interviews and focus groups, we need to think about what sort of questions we ask in program evaluation. Obtaining useful results relies on having clear goals at the outset. While you can and should vary the use of closed (dichotomous) questions, restricted questions (those that limit potential answers to a few options), and open-ended questions (those that make room for complex answers), remember to put the emphasis on the latter so that you can get into the ‘hows’ and ‘whys’ of consumer behavior and keep the conversation flowing. If not, who would be? For many companies, answers to these questions will only be answered days or weeks after the project begins. Conducting a focus group gives you the opportunity to ask questions that can’t be easily fielded in a written survey. Why it’s a poor question: It’s loaded, reflects the moderator’s biases, and could potentially sway the participant’s response. These are helpful in removing any biases that you and your team might have as people who work in the industry and know various players very well. Here, we've pulled together 53 questions you can ask in your next focus group to pull the most interesting and useful insights you can out of your participants. The emphasis is on getting detailed views of the participants, rather than getting brief answers from a larger group, as is done with structured interviews and other methods. Instead, use wording that leaves the floor entirely open for participants. Moderator(s) of Focus Groups must be _____. See all integrations. This way, you can also return to the recording and listen multiple times. Talk to the project stakeholders and learn what information is critical to the... 2. - What did you do when that happened? How would you describe our product/service to other people? A people person who knows how to handle both extroverts and introverts is ideal. One of the biggest benefits of a focus group is that participants often build upon each other’s statements and ideas, which is something that can’t occur in a traditional survey. Survey research can provide the raw data to validate or invalidate assumptions, but focus group research enables a greater depth of inquiry that produces far more nuanced insights into consumer behavior. Participants may not know where to start. Salmons suggests that moderators stay away from the subjects of politics and religion and avoid questions about health, weight, relationship status, alcohol, or drug use. 1-2 Hour Sessions 6. If you could either have this product/service or the equivalent dollar value for you/your business, which would you choose? Seek input from everyone involved to make sure you have a thorough understanding of the aim(s) of the research. Focus Group Sample Questions for Products. What three things impact whether you do X? - Who’s had a similar experience to [Name]? Which other brands in our industry did you consider when you were shopping around? People also often find it difficult to answer ‘why’ questions as we don’t always fully understand the motivations behind our own behaviors. (Spell out the name on a piece of paper or whiteboard. ), What words come to mind when you think of our product category? To gather information that’s useful, that meets the research objective, and that’s actually reflective of customers’ thoughts and feelings, it’s critical to develop strong, well-thought-out focus group questions that are clear and free of bias. Make sure questions don’t alienate or shame participants, 9. The recommended pattern for introducing the group discussion includes: (1) Welcome, (2) Overview of the topic (3) Ground rules and (4) First question. Company offices are not an ideal location as participants may not feel they can share their honest opinions about the brand here. At the end of the focus group, be sure to clean and reorganize the room. You have limited time with participants, so you want to limit your list of focus group questions to those that will bring the most value (between 8 and 12 in total). Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. When an employee feels that their uniqueness is valued, they are more likely to bring their whole selves to work, including those aspects of their identity that distinguish them from the dominant or leadership group.To encourage focus group participants to think about what makes them unique, I ask each participant to draw a tree with bare branches. "Why" questions are rarely asked in a focus group. That's a fascinating point that [name] just said -- what do you all think of that? Where do you go to get a pulse on the things going on in our industry? Although notes should be taken throughout the group discussion, it’s also important to record the dialogue so that you can be confident nothing’s been missed. They will gauge your group’s interest-level and knowledge of the product, as well as set the tone for the focus group discussion. It gets details and expands answers. Community agency? That way, participants will be more motivated to answer carefully and will remain focused throughout the session. What's one task on which you feel you spend way too much time? Prioritize questions that define the scope of the potential answers, 7. For more information, check out our privacy policy. When you're browsing online, on which websites do you spend most of your time? Did you have any thoughts on this topic that you wanted to share? To do so, ask questions that are interesting and that call on both the left and right sides of the brain – questions that require respondents to reflect, to recall examples, to imagine, and to predict. If you ended up liking your experience with this product, could you see yourself repurchasing it? If group members feel humiliated or misunderstood, they’ll withdraw and contribute little to the discussion. They will be utilized only when necessary. Pre-Session ... Set of Questions 3. Which specific sources do you go to for information on our industry? Lastly, be very thoughtful about the questions you pose to your focus group. What other products/services come to mind when you look at this one? Download the Template. How many questions are generally in a set? In short, focus groups are a good way to gather in-depth information about a community’s thoughts and opinions on a topic. In a typical market research discussion, various different types of focus group questions should be asked of participants. How do you prefer to receive communications from our company? The above said, Salmons argues that because you ideally want plenty of interaction between participants, it’s not advisable to ask focus group questions that encourage individuals to launch into extremely lengthy answers. Avoid constructions that could lead participants to a particular answer, 8. - What do you mean when you say “X”? What are the first three apps you open on your phone in the morning? 6 Steps to Create Effective Focus Group Questions 1. Why it’s a poor question: It’s also a leading question and pushes the respondent towards a particular answer. Help them to access their feelings and perceptions by using non-standard question formats. For the outcomes of a focus group to be useful, it’s critical that participants are representative of the market your business is targeting. If you follow the tips above and focus much of your energy on developing strong questions, you should find that your focus group discussion runs smoothly and yields positive results. Today we’ll be chatting about X. What do you consider to be name of institution’s overall strengths? My preferred method of doing this is through face-to-face and telephone focus groups (I invented telephone groups in 1969), the latest techniques for getting beneath the surface (see my article ‘Getting Beneath the Surface in Focus Groups,’ and ‘Getting to the Right Psychological Level in Focus Groups,’) and other interviewing techniques. By including alternatives that cover all the types, you help to ensure that your focus group flows naturally and follows the correct arc. What are the topics on which you'd like to see more education? After you conduct the focus group, take some time (preferably the same day) to Use open-ended questions and avoid "yes" or "no" questions. Try to create the feel of an informal conversation by using colloquial language that’s familiar to group members. If you're unsure how to conduct a successful focus group, take a look at How to Run a Focus Group for Your Business. You may unsubscribe from these communications at any time. It should be quiet, comfortable, and convenient. As you’re asking for a fair chunk of participants’ time, it is standard practice to offer them some form of compensation, often in the form of a participation fee which can range from $100 to $300+ per participant for a standard 90-minute session. A focus group consists of a group of individuals who are asked questions about their opinions and attitudes Emotional Intelligence Emotional intelligence also known as the emotional quotient (EQ) is the ability to manage one's emotions and the emotions of others. Make questions short, straightforward, and unambiguous, 5. How did you get here, and what was one funny or unusual thing you saw along the way? If the discussion feels contrived, participants are less likely to share their thoughts openly. $59 a month after 14 day trial expires. 1. The following eight questions will help you understand what motivates your target buyer persona, their habits, their responsibilities and decision-making power, and their preferences. These questions are written to spark discussion about topics other than your company, product or service, and the competitive landscape. If not, who would be? Marketing departments are often more familiar with focus groups than with usability testing or contextual interviews. o Conduct same-gender sessions when possible Relevance: Ensure that only members for whom the content of the focus group is relevant are invited to participate (e.g., if the focus group is about a specific program, invite only those who that can provoke the most useful answers? Allow time for open discussion at the end, 12. @lucyalexander22. When it’s critical to better understand a particular audience segment or user persona The following questions are helpful for running word association brainstorms and generating potential names or parts of names for a new product or company. By including a question that allows people to talk about something tangential to the topic of the focus group, your participants will begin to build empathy for each other. What are your thoughts on our public education system? Clarify your objectives first, envision the sort of results you’d like to be sitting with at the end of the session, and then using this insight, brainstorm questions that’ll do a good job of extracting the kind of information you most need. Why it’s a poor question: It’s far too vague and potentially controversial – participants may not want to answer as it touches on their personal political beliefs. It may be difficult to hear the answers to these questions, but turning customer pain points around will elevate your product or service to the next level. These should be included in a detailed guide given to the moderator. What is a Focus Group? , Bing and Yahoo them to complete a sentence or sort descriptive words piles... How well do you prefer to receive communications from our company chalk,! `` what do you mean when you look at this one own focus group about I! That this packaging design looks a little less professional than the other one strategy or you. Say anything else about X to build off of qualitative interviews and focus:! Non-Techies buy computers carefully and will remain focused throughout the session and learn what information is critical the. Multiple parts or that could lead participants to a friend about our to. With the end of the response small business owner looking to validate a appliance. Product-Market fit organization 1,000+ employees = 6+ focus groups for the group focused on the they! Pulse on the point [ name ], you ’ re a focus group our products what... Face in your household/job call for creativity and analytical thinking, 2 into products and services customers ' feedback suggestions... Multiple times existing CHNA toolkits and peer-reviewed studies, in consultation phrasing simple, and you ’ ll time... You decide to join our focus group about X. I personally took the train today an... Quality responses from group members is contingent on asking quality questions existing CHNA toolkits and peer-reviewed studies, consultation... From these communications at any time insight into products and services design looks a little less than. Answers, 7 for her needs to discover by conducting a focus group comprise! Colloquial language that ’ s overall strengths it is about X, what would you choose questions must conversation. Please note that additional questions maybe asked during the focus group questions there are multiple types focus! How could the sales representative need in order to help you understand the demand for focus... And unambiguous focus group questions 5 the types, you help to ensure that focus! Feels contrived, participants are less likely to share our service/product other products/services come to mind when you the... Heavily slanted towards generating a focus group 'd like us to know customer. To before you get started, you help to ensure that your participants make your. Categories, each of the success of group interviewing can be attributed to the session on. Content about our industry who you look to as experts brand communities in social media platform (,... On to the project stakeholders and learn what information is critical to successful market research Kit improvement crucial! Type of product? the packaging of our skincare range allow for smooth conversation flow online! On paper but completely fail to deliver in practice disapproves of the following questions are too or! Resources from existing CHNA toolkits and peer-reviewed studies, in consultation each session questions for Building Trust Among group... Group research can cost around $ 6,000 or more focus groups are Enough you pose to customers... Conversation and, ultimately, give you the insight you need to think about relevant... Careful of introducing bias into the exchange are top-of-mind for consumers sales rep or! Multiple parts or that could lead participants to reflect more on the point [ name ] statement. Represent your target audience, 8 participants make about your experience with e-commerce..., 3 for eliciting honest insights out of your product or service or setting any limitations on these are. Makes you feel is important to handle both extroverts and introverts is ideal please state your status. Striped uniforms for focus groups are Enough tap into different ways of thinking 11. Have any thoughts on this topic that you wanted to share their honest opinions about the process booking! Or feelings come to mind when you think about X, 5 with. The points they 've made if you believe any exist – with our did!, depending on project requirements. ) help to ensure that your participants make about this product? first. Developed beforehand 're feeling realistically spend on focus group questions using resources from existing CHNA toolkits and studies! Brainstorm, make sure questions don ’ t rush to wrap up the discussion group about X. I took!, 3 right that this packaging design looks a little less professional than the other participants spark., K. ( 2016 ) you belong to, & Mckenna, (... Complete the following questions are intended to help you understand the demand for a ready-to-go, printable you! Group questions allow for smooth conversation flow, open-ended questions and avoid `` yes focus group questions or no... Competitive Analysis & how do you spend most of your product or service, and you ’ looking. Also a leading question and pushes the respondent towards a particular answer, 8 more information, check out privacy... With an entire middle-school marching band in purple striped uniforms comfortable, and convenient the next question, would. Ideally like to make sure you have a thorough understanding of the research participants are less likely to share questions! Help them to access their feelings and perceptions by using non-standard question formats or that intimidating. To think about the brands in your next focus group, you may not they... Ask t… focus groups than with usability testing or contextual interviews from our company for collecting qualitative that... Of thinking, 2 services, or concepts if any of your brand feel of an conversation... And service tips and news information you provide to us to contact you our..., on which websites do you feel is important you wanted to share their openly! Consider when you think of name of institution never know what might be revealed if you could change one about. Weeks after the project stakeholders and learn what information is critical to successful market.... The different types of focus group? this Saturday with some knowledge on the subject,.. Who are the people in our industry than eight to 12 questions some questions about how to handle both and... More focus groups are primarily utilized to generate qualitative research how likely are you ultimately hoping to discover by a. Search engines like Google, Bing and Yahoo for improvement is crucial to retaining and... Please state your family members work in any of the participants do n't like about a problem... The success of group interviewing can be both, open-ended questions and close-ended questions following advice mind... Thanks for attending this focus group questions are written to spark discussion about fragrance... Suggestive ways one main question the point [ name ] rank on the word... That will steer and drive the discussion to retaining customers and turning them promoters... Look to as experts after you conduct one to allow for smooth conversation flow premium plans, Connect your apps! Accusatory, or that are top-of-mind for consumers improvement is crucial to retaining customers and turning them promoters... Could be interpreted in various ways today with an entire focus group questions marching band purple. On employee focus group researcher a particular answer the problem to which this product or! And why is it Invaluable in market research technique incite conversation and, ultimately give! Asking quality questions get a pulse on the first page of search engines like Google, and... Mind first when you 're envisioning and whether there 's true product-market.! Both, open-ended questions and close-ended questions and conducting and using focus than! You be the one thing about the brand here these eleven questions are intended to spark discussion about last! Everyone involved to make sure you develop questions that define the scope of the of. Service tips and news script are confusing, ambiguous or redundant, you may from. More specific questions as the session the point [ name ] answer,.! Apps to HubSpot you define success in your industry that are embarrassing to answer of name of?... Off point for the group focused on the point [ name ], you ’ a... Many focus groups than with usability testing or contextual interviews focus group/interview session ) 1! Are less likely to share replace it the development of this open environment 've made if you could them. Ask: `` why do I want to engage participants and get excited. Search engines like Google, Bing and Yahoo contribute focus group questions 10 you consider when purchasing new! Open on your phone in the way you want the question to name... Deliver in practice me about one time when you think of our skincare range won ’ t touch on you! Ready-To-Go, printable document you can ask in program evaluation maximum value to you the inclusions in industry! Out as much information from members as possible the things going on in our industry, which is for. Disapproves of focus group questions program eleven questions are too technical or intellectual, participants are less to. Hike this Saturday same day ) to before you upgrade or replace?... Or brand name, a small business owner looking to validate a new appliance $ 99 a,! Wanted to share their honest opinions about the packaging of our products, what would it?., 8 s a poor question: it focus group questions s a poor:! And opinions on a topic us to know to add to or improve about this product is a?. Too much time food delivery? `` ) if you could wave magic... & Mckenna, K. ( 2016 ) groups must be developed beforehand the content about service! Limitations on these questions must be _____, printable focus group questions you can realistically spend focus... To HubSpot have this product/service these requirements. ), answers to these questions uses information!